The executive leadership team, management and employees of Masco Crane and Hoist
are committed to the following mission statement:

  • Masco aims to provide our customers with the highest level of professional service in all aspects of our business.
  • Masco will endeavour to use the latest equipment and technologies to design, manufacture, service, inspects and installs our products.
  • Masco Cranes will provide after sales service in a timely and efficient manner. Masco strives to resolve any disputes in a professional and timely manner.
  • To promote pride of workmanship in a happy work environment for all employees, with a view to every employee being able to achieve all of their personal goals within our Company.
  • Masco Crane and Hoist believes highly that the people will make the difference between the ordinary company and an extraordinary company.



Integrity requires the adherence to a code of sound, moral and ethical conduct that governs all aspects of our activities.



Accountability means honoring our commitments and accepting responsibility for our actions and behavior. At Masco Cranes, we believe in aligning decision making power with responsibilities, at all levels of our company, and for employees to exercise greater control over their activities and, at the same time, be accountable for the results.


Trust and Transparency
The success of Masco depends, on our being able to trust the information we receive and the people who provide it. We promote an atmosphere of open communication and the constant exchange of timely, credible information.



A cooperative effort by all Masco employees is crucial to achieving our common goals. Interaction with other departments and team members is a vital part of everyone’s job. Through effective teamwork, Masco believes it is able to leverage the energies and abilities of various groups to achieve results that wouldn’t otherwise be possible.