Masco Steel was formed in 1984 by Dennis Beck, to manufacture, service, and inspect overhead cranes, including work manufacturing various structural steel. It has grown from its modest beginning at a plant in Wetaskiwin, Alberta, Canada. Masco has fabricated various types of overhead cranes from ½ Ton to 100 Ton capacity units, and considers no project to small.

Masco Customers

Masco has built its reputation by providing the highest levels of quality and personal service to its customers. These key elements make up the cornerstone of our organization. Our customers are not only important to us, they are the total reason for our existence. We are dedicated to solving our customer needs and this means listening to what they want and responding accordingly.




The UK’s largest industrial crane maker, Street Crane company, continue to win new customers in North America. The latest company to enter into technical collaboration is Canadian manufacturer Masco Steel of Wetaskiwin. Masco is a long established manufacturer of overhead cranes, supplier of structural steel work and machining services to business in Alberta, Calgary and Edmonton. Following an extensive evaluation of suppliers they have concluded an agreement with Street that gives them access to an advanced range of hoists, travelling equipment and crane components.

The trading alliance with Street has proved mutually beneficial. It has enabled Masco Steel to offer a greater choice of products by sourcing equipment from a high volume world class manufacturer. In turn, Street has gained access to one of the most buoyant regions Canada for sales of its components.

Street equipment is used exclusively by Masco for all wire rope hoist applications. “We have used other international hoist manufacturers before but have found that the high specification of the Street product and their exceptional technical support enable us to recommend them with confidence,” commented Dennis Beck, Masco Steel founder and managing director.



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